Our story
1909
Joaquim Santana de Souza and his family began baking in Goa, India in 1909. In 1938, his son Jose Francisco took over the family business and renamed it Souza & Sons. His son, Oscar DeSouza, grew up learning the family’s recipes and business. In 1971 he immigrated to America to earn an MBA. Souza & Sons still operates in Goa today.
1978
Oscar begins Souza Baking. The bakery originally served as a retail bakery, but Oscar began a wholesale model to focus on fresh baked breads for hotels, stadiums and restaurants. In 1991, Oscar changed the name to Signature Baking to signify the company’s key qualities of creating signature products for clients.
1980s-2010s
Oscar and his wife Ezella had three kids Jeff, OJ and Natasha whom they taught the family busines and recipes to. OJ took interest in the family company and took over operations in 2006.
March 2020
The fourth generation of the DeSouza family, OJ and his wife Jenn earned their MBAs in 2018 and continued to grow the family business. In 2020, due to the COVID-19 pandemic, they expanded their services to include home delivery.
Signature Baking continues to serve clientele with fresh bread through hot dogs at a stadium, a burger bun at a local burger chain or through a loaf delivered on a doorstep.
2022
Hot Buns is launched to help connect local bakeries to bring a consistent product to customers across the country.
